TreeVitalise Chooses Graeme Keeton Copywriting For Redesign
The coconut water industry is worth billions, but what about birch tree water? It doesn't have the backing from the likes of Rihanna just yet, but this clear, low-sugar, low-calorie alternative to coconut water and soft drinks, makes a pretty mean mocktail.
TreeVitalise*, led by Anna Skopets, is a British company which specialises in birch tree water, wild-harvested from trees at the foothills of the Carpathian mountains in Eastern Europe. I'm very excited and proud to announce, that I'll be handling all of the copywriting for the complete website redesign of TreeVitalise.
Bonus fact: This job came about because of a pitch I sent to Anna in early 2015. I got a lovely reply, but no work. The email sat in my archived folder for over a year, and then recently I received a new message from Anna, asking me if I would like to help her out. Of course, I would be delighted to, I said.