#50ForFitbit — 50 Pieces of Creative Copy For Fitbit, By Me

Some companies are the biggest and best for a good reason. They're confident, they know what their customers want, and they listen. These companies appeal to more than one distinct audience, and as a consumer, when you see one of their products, man, you want it so much. Fitbit is one of those companies, one which exceeds the hype and which continues to innovate with every new product. 

The wearables industry for me is an interesting one. For all of the impressive tricks and features you'll find on a Fitbit product, what I'm really interested in is how wearing one of these things can make you happier, healthier, more aware of your body and of the world around you. I'm on a mission to work with Fitbit, and what you see here is my attempt to prove how serious I am. 

This is #50ForFitbit — 50 pieces of copywriting for Fitbit, by me. Do note, that these are not official Fitbit ads, and should be viewed only as portfolio pieces by me. 

Sell Fitbit One to a 75-year-old grandmother...

Stay active and record your progress each day with Fitbit One, the easy-to-use activity tracker which clips onto your pocket or belt. See your daily steps, distance and calories burnt, as well the time and date, all on the One's clear, simple display. Sync your Fitbit One to a smartphone, and compete with friends and family, too. 

Sell Fitbit Alta to a college freshman...

Alta is your assistant for the busy times ahead. Turn campus travel into a fitness challenge with step-tracking, and never miss a class with Alta's vibrating silent alarm. Call, text and calendar alerts keep you updated in real-time, and with changeable bands, switching up your style to suit your mood is easier than boiling ramen. 

Sell Fitstar by Fitbit to a recent expat...

Moving abroad shouldn't mean that your training takes a slip. With Fitstar by Fitbit, you can take your favorite trainer with you wherever you go. Get personalized workouts sent directly to your phone or computer, and provide feedback to change future sessions to suit your needs. Real trainers, challenging workouts, whenever, wherever. 

Sell Fitbit Zip to a busy nurse...

Ever wonder how many miles you walk in a day while caring for your patients? Turn your daily rounds into a fitness challenge with Fitbit Zip, the simple, clip-on tracker which records steps, calories and overall distance. Super accurate, and discreet enough to wear inside your pocket. 

Sell Fitbit Aria to 50-year-old mother of 3 teenagers...

Great health is about more than just weight, and as a mother of three, you want the whole family to feel their best every day. Fitbit Aria is a scale which measures weight, but also BMI and lean body mass, giving you a more holistic view of your health. Track progress over time, and with up to eight private accounts possible on the Aria, everyone's invited. 

Sell Fitbit Blaze to a 40-year-old father of two...

Keeping up with the kids, with work and your own health and fitness can be challenging. Fitbit Blaze is here to make life all the more simple. With GPS route tracking on-board, along with super-precise PulsePoint heart rate monitoring, your activity stats are guaranteed accurate, no hassle. Call and text reminders keep you in the loop, and as a straight up watch, Blaze is as reliable as it is handsome and durable. 

Sell Fitbit Surge to a leading tech startup CEO...

Everything you need in a super watch, without the clutter. Surge by Fitbit uses GPS tracking for ultra-precise distance recording, with pace, split times and elevation included. Transition between workouts seamlessly with SmartTrack, and get continuous, accurate heart rate tracking with PulsePoint. Surge goes seven days on a full charge, and with a choice of band colors, there's a Fitbit for every occasion.

Sell Fitbit Flex 2 to wearables skeptic/newbie... 

When you know how much and how well you move throughout the day, you can make changes for a healthier lifestyle. Fitbit Flex 2 is one of our most discreet, versatile bands, capable of tracking steps, calories and sleep quality. It can alert you to calls and texts, and because the Flex 2 is completely customizable, if you don't want it to look like an activity tracker, just switch it up. 

Sell Fitbit Alta to a teen who just got their first job...

Taking your first steps into the world of work is a big responsibility, and being in touch with your body can help you to make the best decisions to keep you on track to success (whatever that means to you.) Show the world that you're serious business by investing in the Fitbit Alta, and track steps, calories and distance all day long. Plus, with call and text alerts, as well as a silent alarm, you'll always be on top of your game. 

Sell Fitbit Blaze to a 30-year-old woman who loves running...

It's a watch, it's a workout partner, and it's a personal assistant. Fitbit Blaze goes beyond simple step counting to bring you on-screen summaries of each workout, plus leading heart rate monitoring with PulsePoint, as well as GPS route tracking. SmartTrack knows what kind of run or workout you're doing, so you get the most accurate feedback possible.