How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment
If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase.
Want people to create an account before buying? Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave.
The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be.
Like sleeping on an airplane, shopping on an iPhone or other mobile device still doesn’t feel quite right most of the time. That’s because most ecommerce merchants still have a few (sometimes more than a few) issues that need ironing out.
These issues, it turns out, aren’t a minor inconvenience, either — they’re costing business owners somewhere in the region of half their potential mobile sales, and often more.