Landing Page Traffic is Key to Increasing Your Conversions

Landing Page Traffic is Key to Increasing Your Conversions

When you are looking for a way to increase your conversion rate, landing page traffic is key.

Landing pages allow you the ability to show the visitor exactly what they will get when they purchase from your offer. This means that once people click on the landing page link, it’s more likely that they will convert into a customer because there isn’t any guesswork involved in their decision.

How to Drive Traffic to Landing Page

When you learn how to drive traffic to a landing page, you will soon realize that your conversion rate on all of your squeeze pages may increase dramatically. Landing page traffic is the lifeblood of your online business. It is the main source of your visitors turning into actual sales.

How to drive traffic to the landing page depends on whether you are using paid traffic such as pay per click or you are using organic free traffic sources. Landing page traffic is not merely a one-man show. Multiple channels work hand in hand with landing page optimization.

Landing page traffic: content and social media

In order to build up your list of leads, you must have engaging content. You can write articles, blog posts, and videos. But you must target the right audience by focusing on people who would be interested in what you are offering. For example, if you are an e-book publisher then you must target people who want to learn how to earn money from their homes.

The secret of how to drive traffic to a landing page is to optimize your social media marketing strategy. Social media plays a pivotal role in driving traffic to your website because of the increasing number of visitors to popular social media sites such as Facebook, Twitter, and Google+. As a rule of thumb, you need at least 5 followers on each of the five social media sites to be able to drive traffic to landing page traffic.

Catch the readers’ eye!

Your landing page content must possess two characteristics. The first characteristic is the headline which should immediately grab the attention of your readers. The second characteristic is that the headline must make them want to read more.

It is vital that the headline be compelling enough to encourage readers to click through to your landing pages. If your audience is very keen on what you have to offer they will most likely recommend you to their friends and this will further boost your traffic. You can obtain these targeted leads from referral traffic. Referral traffic refers to people who have read or heard about you and are willing to share with others.

The second characteristic is a guest post which can be easily acquired from a high traffic article directory. A guest blog will help you to acquire even more targeted leads. Typically, these people will share their views about your niche topic and will provide good comments and recommendations. They will even provide you with backlinks which are essentially free traffic. If you were to convert these leads into actual sales, you would receive a much larger slice of the profit.

The third characteristic is the use of social media in driving traffic to your landing page. This is where most Internet marketers fall short when trying to promote their websites. Most people do not take into account how important social media is in terms of building a solid subscriber base. Through the use of popular social media platforms such as Twitter and Facebook, you can generate an audience that is highly likely to become loyal readers. If you were to write articles for your niche and then syndicate them through these social media platforms you are guaranteed to see an increase in traffic.

Landing page and PPC

Landing page and PPC
landing page traffic growth

Finally, there is another strategy known as “pay per click” or PPC. You may have heard of this advertising method which is very similar to article marketing but instead of reaching audiences directly, you pay for advertisements that are displayed on popular search engines. You will need to set up an account with a company that specializes in pay-per-click management so that you can manage your accounts and campaigns.

Now that you have these three key components you will be well on your way to knowing how to drive traffic back to landing pages. Once you have an audience, you can then use PPC or guest blogging to further improve the chances of your landing page being featured in Google’s index. Remember to also include links to your website in all of your emails and to submit articles to article directories.

In order to drive traffic to these landing pages so you can increase your conversion rates, try out some of these ideas:

  1. Build an email list and encourage followers to subscribe through a lead magnet or giveaway.
  2. Utilize social media by engaging with current customers and encouraging them to share content about your business.
  3. Implement a retargeting campaign to show ads for your business on sites across the web.

All in all, the key to succeeding in Internet marketing is to create content and build your lists. Your landing page should offer something of value that will compel readers to take action. If you do not do this, you will find yourself constantly fighting with your subscriber base for their attention. As long as you keep an eye on these three aspects, you will be successful in Internet marketing.